Let’s take a look at some of the most important trends in 2022 that will shape your approach to digital marketing and help you make informed decisions when it comes to using technology for business or personal purposes: 1. The Rise of AI in Digital Marketing Artificial Intelligence (AI) is […]

In today’s digital world cultivating a strong Public Relations (PR)  strategy is no longer just a print-based project. While newspapers and magazines can be helpful PR tools, utilizing digital marketing is an easy, efficient and effective way for any company to build their brand. PR is all about expanding your […]

5 years. Half a decade. 60 Months. 260 Weeks. 1825 Days. 43800 Hours. 2,628,002 Minutes. 157,680,129 seconds. That’s how long we’ve existed and thrived as one of Ghana’s key marketing agencies, connecting brands to the customers through exciting experiences and unforgettable engagements. On the 4th of June 2021, we gathered […]

A newsletter is one of the key pillars of email marketing. It is a great way of sharing updates and important information with your subscribers, usually about your product or service. These updates are delivered straight to their email inboxes and can consist of either plain text or a mix […]

Facebook has been a long-standing giant among the various social media platforms since its inception. With about 2.79 billion users on the site, many businesses are moving to communicate to their already-existing and potential customers through Facebook to take advantage of this large number. How exactly are they doing this? […]

In marketing, there are usually two sides of the coin – THE BRAND i.e the people who put out the information, and THE CONSUMER i.e the people who receive said information, then make a conscious decision whether or not to buy a product or service from the brand or not. […]